Our longstanding partner, Reebok took to the catwalk at the 2017 edition of Fashion Forward Dubai in collaboration with Dubai based Fashion house, Emperor London. We were tasked with creating a range of video content formats for distribution via social with the purpose of informing and building anticipation amongst our target audience – the style conscious,18-30 male population.
The Reebok x Emperor London catwalk was not only a sell-out but also executed
in the main hall at Fashion Forward Dubai in the anticipation that the show would attract a high level of footfall.
We produced live screen content for the show that presented elements from both London and Dubai to give an overflowing atmosphere of the Emperor London link
to these core locations and ultimately set the tone for the show.
Our creative approach to the live content was driven by our desire to shoot lookbook style. We used choreography that positioned the models through the technique
of stage blocking – creating diverse angles, heights and levels. In addition to this,
we captured behind the scenes coverage of the models and fittings, as well as shots of the runway in its entirety which made for a credible and captivating wrap-up film.
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