Perrier and Sailor Jerry–Mixology Series

Brief

 

In 2013, Société Perrier launched in the UAE as a guide to fashion, music, art, travel,

nightlife, cocktail culture, and global hotspots for the Perrier brand.

 

Our scope was to manage the digital community through the generation of visual

content. As part of this movement, we were briefed on filming a series of content

for the Perrier Cocktail Presentation franchise – The Mixology Series. A platform dedicated to creating profiles of high class bartenders across Dubai, UAE and highlighting their personal spin on ‘how to make’ classic cocktails in collaboration with Perrier.

 

 

Approach

 

With Perrier’s high quality and sophisticated brand image and Sailor Jerry representing a premium rum that beckons back to Americana tattoo culture, it was paramount for us to smoothly merge the two brands to create a video that represented both partners. We developed a creative edge to your standard ‘How To’ video by bringing a relaxed, lifestyle vibe to the shoot to provide an energy that would engage our target audience.

Perrier and Sailor Jerry–Mixology Series

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