HSBC Rugby 7s
HSBC Rugby 7s
HSBC Rugby 7s

Brief

 

Rugby Sevens World Series title sponsor, HSBC, briefed us on conceptualising the first ever episode of the ‘7s vs The World’ online series. The episode would act as the format of the show and be distributed on both the HSBC Sport YouTube and Facebook channels.

 

 

Approach

 

We created a pilot episode establishing the structure for the series of Rugby Sevens

related challenges around the world, hosted by renowned Rugby Union legends – Ben Ryan and Brian O’Driscoll.

 

We captured every moment in its entirety in order to cover as much of the dynamics of the competition as possible. Our strategically thought out storyboard and script allowed us to successfully cover these dynamics and secure shots of significant interactions between the hosts and the contestants.

 

Since the release of the content on HSBC Sport, the video has received 690K views on Facebook and 115K views on YouTube.

HSBC Rugby 7s

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