Hautletic, a luxury womens activewear supplier, briefed us on creating a fresh, fun
and product focused interactive lookbook to showcase the variety of brands and
merchandise that are housed in their flagship store.
Taking inspiration cues from both up and coming as well as established luxury brands, we set out to create a fresh perspective on activewear whilst highlighting
the urban links to that in modern society.
We produced an edit heavily focused on the details of the apparel. Showing the versatility of each brand was a key driving factor during the shoot as we needed
to give an equal amount of air time to each brand within the content. The clean studio setting gave way for merchandise to pop in colour and definition while still being highly representative of the aesthetic of the Hautletic store.
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