For the second consecutive year, adidas Originals had a top anchor spot at Sole DXB, the region’s leading streetwear culture festival.
Our purpose was to showcase Future House DXB, a fully immersive 3-tier consumer
experience that reinforced Originals as the regions leading streetwear brand. Our main task was to create visual content of the event in its entirety to be distributed across adidas MENA social media channels.
Our creative approach was driven by the need to feature every aspect of the consumer journey. Future House DXB was a space conceptualised to align with the Originals global platform ‘Future’. The space that boasted three floors was inclusive of a ground floor experiential showcase, a middle pop-up retail floor and a roof top lounge. Our direction was to capture as many brand conversations and interactions as possible across all three stages of the activation, with a significant amount of emphasis on the key brand assets – headline act Stormzy and OG adidas shoe
collectors Gary Aspden and Robert Brooks.
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